Get to know Tiffany Sorensen, In Order to Succeed’s Project & Regional Manager Launching our Minnesota Office.
IOTS: So you grew up in MN and have recently moved back. What’s special about the area that makes you want to call the “Twin Cities” home?
TS: First and foremost, last year I married someone born, raised and residing here! Aside from that, Minnesota (MN) has always been a home base for me. Even with all of my moving around as a child, my extended family was based here, and I would spend every holiday and as much of the summer as I could either in the Twin Cities or “Up North”. When I had my own children, the routine remained the same and they too came to think of MN as their home base, no matter where else in the country we were residing.
Family is a big part of it. I read an article once about the percentage of native Minnesotans that leave for extended periods and end up eventually returning, so I guess I can be added to that statistic! I appreciate the robust offerings of sports, culinary, music and theater that exist here, and I am a huge fan of all things lake related.
My time spent in the desert has really made me appreciate (three of) the four seasons; I admit I am not much of a fan of winter past January 1st, so I am happy for opportunities to travel during the colder months!
IOTS: As founder and partner of a full-service tradeshow and event production company in Las Vegas, what types of clients did you work with?
TS: My clients were largely entertainment based initially, HBO, MGM, The Disney Channel to name a few. Over the years, as the business expanded, and I relocated to the East Coast, clientele grew to encompass professional sports, hospitality groups, music and other live festivals and events.
These projects gave me the opportunity to work both “back of house” with talent and production aspects, as well as “front of house” with sponsors, activations, logistics and the like.
Additionally, I worked with several small corporations and individuals creating and managing hospitality events both in the U.S. and abroad, as well as with several well recognized brands to create unique customer engagement experiences.
IOTS: Have organizing and designing spaces always been a part of your life?
TS: Yes. Organization is a critical aspect in every role I have served. Both live events and design project management contain so many moving parts that are subject to change at any given moment, even with the most perfectly executed plans.
If a project is not organized at the beginning, it becomes very difficult to keep on track when those inevitable curveballs arise. I had the opportunity to project manage a 200,000 sf build to suit in Las Vegas several years ago. I was involved in everything from groundbreaking to conference room furnishings, working hand in hand with our construction firm. The project was completed on time and on budget. In 2015, I took part in the massive undertaking of producing what is known as “The World’s Largest Music Festival,” and their first foray into the United States. Though these two projects seem very different, organization skills were critical to the success of both.
I have also built and renovated several homes, and as previously mentioned, have an abundance of experience moving throughout my life. I have served as the designer on all of my home builds and renovations, specifying sourcing and procuring everything from toilets to throw pillows, and have worked closely with my GCs to manage each project.
IOTS: You have personally moved many times so what’s your best piece of advice for a successful one?
TS: As an adult/post-college, I have moved 13 times! At the risk of sounding like a sales pitch, I have to say that I wish I had a company like In Order to Succeed (IOTS) by my side for those moves. Having true pros managing the nuts and bolts of a move allows for financial efficiencies to be realized, and the peace of mind can truly be considered priceless. Aside from that, moving is stressful no matter what the circumstances. I still have dreams where I realize I have left items behind at a former residence and I am tasked with retrieving these items immediately! As with most other stressful life situations, I find it best to focus on the positive; look at a relocation as a fresh start and new opportunity and know that somehow it always gets done!
IOTS: What attracted you to IOTS?
TS: Staying organized makes me more productive and more relaxed. Coming home to a beautiful space always seems to convey a sense of peace and warmth no matter what other chaos may be occurring. I have always felt it is important to have a home that is just as welcoming to its residents as it is to its guests. I have moved A LOT, starting from childhood, and I always looked forward to the opportunity to space plan and decorate my new room, making me feel at home no matter where home was.
The philosophies of IOTS align with this point of view, and the broad range of services we offer allow me to shape and concentrate my efforts in areas I enjoy most. It also enables us to provide the proper teammates to fill in the gaps in other areas in order to provide our clients with a “one stop shop.” In addition to that, it also is just a pleasure to work with such an intelligent, kind and fun group of people!
IOTS: What are you most excited about accomplishing as you introduce IOTS to Minnesotans?
TS: I am looking forward to establishing new relationships with both corporate and residential clients, and the opportunity to provide a fresh, holistic and fully comprehensive approach including private and corporate concierge services, interior styling, event creation and execution, renovation management, home or office organizing and beyond.
Whether working on a VIP client or employee team building event, collaborating with real estate agents and contractors on moves and renovations, or readying a space for a seasonal homeowner, I am excited to bring the expansive talent, experience and resources of IOTS to the area.
IOTS: Please tell us about some of the philanthropic work that you do and charities you are involved with.
TS: I serve on the board of an organization called Tuesday’s Children which was founded on 9/11/2001 and assists in long term healing via resiliency programs to those affected by traumatic loss or terrorism, including the support of Gold Star Military Families. I recently served as co-chair of our annual gala in NYC.
Another cause that is near and dear to my heart is “Rooms with a View,” an interior-design and culinary event that supports the missions of Southport Congregational Church. I was the co-chair for this event for seven years.
As my youngest child is now in his senior year of high school, my career of volunteering for various school and sporting endeavors is culminating after most recently serving as Parent Liaison for my son’s football team and on the committee of the school’s annual fundraiser.